As healthcare directly deals with human behavior, developing marketing strategies could be a challenge for healthcare organizations. Effective strategies include theories and approaches from behavioral science, social marketing, communication and health education.

Marketing strategy forms the core of any marketing plan. The basic question that needs to be answered is ‘why is my product better than others?’ or ‘why should customer choose my service and not other’s?

• Some of the factors that the organization must consider are:
• Market research - A thorough market research for the proposed healthcare product or service needs to be done. The area which is been targeted, the population and their beliefs, the literacy levels, the competitor brands present over there etc must be studied carefully.
• Benefit - The primary benefit that the proposed product is supposed to offer needs to be clear. The expectations of the consumer must be kept in mind.
• Distribution – There must be clear strategies regarding the distribution of the product to the consumers, pricing and budget.
• Forecast – It is important to estimate the sales, profits, and progress of the product in the long run.